Below are a small selection of projects conducted in the past. Company names are kept in confidence for obvious reasons.
A subsidiary company of a global market leader losing about 3 million NIS a year. Project duration - 1.5 years. Goal - turnaround profitability. Mechanism - merger of subsidiaries and integration of business units.
An organization suffering from ongoing losses due to internal instability of manpower and lack of infrastructure. Project goal - train CEO to use decision making processes that optimize P&L performance, train marketing department to use research methods for decision making and negotiate key suppliers for cost reducion. Project duration - 1 year.
A global comany suffering in Israel from a big gap between brand equity and sales, looking for a full implementation of its global marketing strategy in the country. The Goal was to give the global marketing strategy a try for 2 years before taking tough decisions. Project including a proposed NPD for the local market presented at headquarter (CEO level).
A leading multinational company with underperforming distributor, leading to subsidiary losses and rising concerns of distributor cheating on marketing expense reports. A 2 year project working besided local CEO ends in disributor and go to market model successfully changed.
Brand strategy implementation
Distribution chain change
Go to market and interim management of IOT company
An IOT company in the area of smart locks and OS for doors, struggling in its go to market strategy after its local launch. Project includes interim management of the company, strategic planning of the marketing plan and setting up of the distribution platform.
A leading importer of industrial equipment shifting from profits to losses due to management changes. Project goal - bring back profits and prepare company for exit. Method - training & consulting CEO on financial, organizational, sales and marketing issues.